The Story
Hello and Welcome!
I’m Rajul, founder of Hatched Art®, an online greeting cards brand created from my fragmented style of drawing, like a broken egg! My aim is to bring you beautiful quirky artworks to have a little fun with card sending to your loved ones!
The brand is super small and run with the help of my mum and sister. We are based in London, a quick tube journey away from lots of arty inspiration in the city but also near stunning nature reserves to take long walks in and dream up new ideas.. 💭
Greeting Cards and Style!
Each artwork is hand drawn using black ink in my distinctive jagged style and then filled up with bright colours on Photoshop! The collection is printed on 350 gsm uncoated or 300 gsm kraft paper with a vibrant matt finish on paper certified from well-managed forests.
Fun stationery creates a happy feeling and I love details like throwing in tiny free stickers with unexpected messages or illustrations to seal the envelope so that the entire experience is enjoyable from purchase to sending to receiving! 💌
Hatching the brand!
I’d been involved in art exhibitions at uni and curated my own ones after including in the local Cafe Nero but I was eager to create a brand having wandered around trade fairs and met other young designers! Eventually, I quit my job in Finance and mixed business and creativity to start this venture. The most exciting moment was a few days into launching my first collection in 2017 and seeing my cards in actual independent shops in central London!!
Online Shop has Landed!
More recently, I have turned my focus to selling online on Amazon and Thortful and now finally launched the online shop here, which has been brilliant during the pandemic and a great way to still support small businesses whilst also bringing a smile to people’s faces from a safe distance in one of the toughest times in history!
As you stroll and scroll around the website, I hope you enjoy the artworks as much as I have loved creating them! Thank you! ☺️